Which metrics does Conversific track?

1-min demo video:

1-min-demo.JPG

There are 4 modules available in Conversific:

  1. Product Optimization
  2. Category Optimization
  3. Marketing Optimization
  4. Customer Optimization

Product Optimization

There are 2 main categories based on the conversion rate OR the revenue change.

By the conversion rate we can divide it into 3 sections:

  1. Star: Products with the best conversion rates.
  2. Need to improve: Products with a lot of visitors, but low conversion rates. You should audit them to optimize their performance.
    1. Is the product priced right?
    2. Do you provide enough information in your product description?
    3. Is the layout of your product page logical with easy to find elements?
    4. Are there enough photos with a high enough resolution?
    5. Are you building trust and credibility with reviews and third-party certifications?
  3. Inactive: Products with no conversion. Here you can find two kinds of product list: those that have never been purchased or those that have been purchased before but not in the chosen period.

Based on the revenue there are two sections:

  1. Hot: Products that gave you the biggest revenue increase.
  2. Cold: Products that caused you the biggest revenue decrease.

Extra section:

Potential product bundle: Know which products are frequently bought together.

If you click on the “view more button” of any sections, for example, the star products:

This subpage contains all of your star products listed and available to export into CSV or XML. You can arrange them according to by the number of visits, conversion rate, the number of unique orders, the number of purchased items, revenue.

Below this section, Conversific includes over 30 built-in tips from e-commerce gurus.

Category Optimization

This is similar to the product optimization but with just two sections: star and inactive categories.

  1. Star: Categories with the biggest revenue.
  2. Inactive: Categories with no conversions in the chosen period.

Marketing Optimization

  1. A number of marketing sources: It includes all of your campaign and sources where visitors can arrive at your site like Yahoo, Google, MailChimp, Facebook campaigns, etc.
  2. The number of traffic is the main category of the marketing sources. Organic is included google, yahoo bing, PPC included Adwords, FB, etc.The amount of traffic is majorly driven by marketing sources like google, bing, PPC with included Adwords, Facebook, etc.
  3. New visitors in chosen period
  4. Returning visitors in chosen period

On the dashboard you will see which is your most effective marketing channel, so you can divide the marketing budget to reach the highest ROI.

SEO Keyword Productivity:

Conversific will forecast your expected revenue from the SEO keywords. Moreover, it will show you which SEO keywords should be optimized. It estimates the effectiveness of SEO.

Analytics and Webmaster tools data shows you all of the keywords used that make your site appear on Google. We count the keywords which worth the most optimizing to reach the highest revenue increase. This number is the PSI: the higher the number, the more it is worthy to be optimized. (the exact counting is a secret)

  1. Best long tail keywords: The long tail keywords consist of more words, so it’s easier to optimize.
  2. None convertible Keywords: your store often appears by these keywords, but there is no income for those. It is worth optimizing, but first, you need to audit the landing page to which these keywords are linked.

Customer Optimization

First, you can see the number of the customers this week and how it’s divided into returning and new customers.

Below you can export the Low or High AOV customers. With this information, you can reach and send them a personalized offer to make them purchase again.

Next, to this section, you will see which your best GEO segment is so you can easily decide how to segment your marketing ads to maximize revenue.

If you choose customers clicking on the email address, you will see the customers profile with the weekly and lifetime information. And here is where you can find the customer loyalty box, which shows you the customers categorized by the engagement rate.

  • New: who has had a purchase within 30 days.
  • Promising: who has had 2-3 purchases within 60 days.
  • Loyalty: who has had more than four purchases before but has not had any purchases in more than 90 days.
  • Drifting: who has purchased once or twice between 30-90 days but no more.
  • Sleeper: Who has had 1-3 purchases before but has not placed any order for more than 90 days.
  • Risking: who has had more than three purchases but has not purchased anything within 90-366 days.
  • Danger zone: who has had more than three purchases but has not purchased anything again within 366 days.
Have more questions? Submit a request

0 Comments

Please sign in to leave a comment.
Powered by Zendesk