The star products have the best metrics in your store; they are purchased the most and their product page has the highest e-commerce conversion rate, as well. [E-commerce Conversion Rate: The conversion rate is the percentage of users who take the desired action. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site.] In e-commerce, every decision you make impacts the rate at which your visitors convert to purchase.
What should you do with your star products to get the most out of your website?
Your star products give the biggest scale of your income and drag up the average of your site’s performance.
You can do 3 things with your star products:
- Continuously review and improve them to keep their star ranking.
- Get the most out of them
- Analyze them to find some key elements that can make your other products stars, too.