If you choose customers clicking on the email address, you will see the customers profile with the weekly and lifetime information. And here is where you can find the customer loyalty box, which shows you the customers categorized by the engagement rate.
- New: who has had a purchase within 30 days.
- Promising: who has had 2-3 purchased within 60 days.
- Loyalty: who has had more than four purchases before but has not had any purchases in more than 90 days.
- Drifting: who has purchased once or twice between 30-90 days but no more.
- Sleeper: Who has had 1-3 purchases before but has not placed any order within more than 90 days.
- At risk: who has had more than three purchases but has not purchased anything within 90-366 days.
- Red Alert: who has had more than three purchases but has not purchased anything again within 366 days.